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Sunny Escape

Beachwear Guide for a European Summer: The Must-Pack Edit

Written By: Priyanka Bimal

European summers: Amalfi sun, Riviera charm, and Ibiza nights in style

There’s something effortlessly magical about a beach vacation in a European summer. It’s not just a change in climate—it’s a full sensory escape. Or imagine the wind-kissed beaches of the French Riviera, where vintage glamour and modern elegance collide. Then there’s Ibiza, with its bohemian spirit and electric energy that lingers long after the sun dips below the horizon.

In this dreamlike setting, fashion takes on an elevated yet relaxed identity. You’re not just dressing for the beach—you’re curating a summer story, one breezy look at a time. From morning coffees on cobblestone streets to afternoon yacht parties and sunset soirées, your beachwear vacation bag should echo the spirit of the season: light, luxurious, and completely unforgettable.

This guide of Glam Steals brings together fashion’s most coveted labels, offering a curated vision of what to wear and how to wear it for your European holiday—so you look as chic on the sand as you do at a seaside café.

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No vacation suitcase is complete without bags that not only carry your essentials but anchor your entire look. Enter Marni, whose woven raffia totes and artfully oversized carryalls have become a signature of summer sophistication. These aren't your average beach bags. With their playful proportions, rich textures, and unexpected colour combinations, Marni’s designs offer a fresh alternative to traditional accessories.

Imagine a straw tote in sunshine yellow with hand-stitched detailing, slung over your shoulder as you wander through Capri’s boutique-lined lanes. Pair it with a breezy linen maxi dress by Jacquemus or an off-shoulder cotton co ord for a look that feels both vacation-ready and high fashion. 

Few brands have captured the spirit of contemporary summer dressing quite like Jacquemus. The French label channels the warmth of the South of France into every piece—with minimalist silhouettes, organic textures, and effortlessly chic designs that scream modern Riviera.

A printed shirt dress with exaggerated sleeves by Dolce & Gabbana, micro linen shorts paired with a knotted bandeau, or a slinky midi in a sun-bleached pastel—all feel made for walking barefoot along cobbled streets. Oversized straw hats, asymmetric earrings, and mini bags that toe the line between sculpture and style add a playful yet polished edge.

European Getaway Must-Haves

When it comes to swimwear , Zimmermann effortlessly merges functionality with fantasy. Their swimsuits are not just beach basics—they're fashion statements in their own right. Expect flattering one-pieces with ruffled shoulders, plunging necklines, and lace-up sides, or high-waisted bikinis adorned with delicate prints and scalloped trims. The perfect European summer outfit is all about smart, stylish layering. Focus on pieces that mix and match easily and fabrics that breathe with the heat. Natural fibres like linen, cotton, and silk will keep you cool while looking polished. Stick to a palette that mirrors the landscape—sandy neutrals, seafoam greens, sun-baked corals, and crisp whites.  With brands like Marni, Zimmermann, Versace, Jacquemus, Valentino, and Etro leading your style journey, you’ll be more than dressed—you’ll be transformed.Whether your destination is a quaint fishing village in Cinque Terre or a luxury villa in Saint-Tropez, let your wardrobe speak of sun, sea, and style. Because when you look good, you feel even better—and that’s the real magic of summer.

Written By: Priyanka Bimal